Alex Zhovnir · Product Design Lead & Design Engineer

Product Executive & Design Engineer

Designing High-Converting Digital Products & Token Systems with 3–5x AI Velocity

I am a Senior Product Design Lead and Design Systems Architect with 15+ years of experience transforming complex fintech, SMB ecosystems, and biometric SaaS platforms into high-performing products. By bridging Jobs to be Done (JTBD) discovery, design tokens CI/CD, and AI-native workflows, I help companies scale faster with zero handoff friction.

15+ Years Experience

+34% Invoice Conversion Lift

1 U.S. Patent Awarded

SaldoApps · Los Angeles, USA

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Mobile & Web Invoice Ecosystem Redesign

Led design strategy and tokenized design systems for a suite of financial apps serving 150,000+ business users across iOS, Android, and Web.

PROCESSED +34% iOS / Android / Web

The Impact: Streamlined complex mobile invoicing into a progressive step-by-step wizard, resulting in a +34% increase in completed invoices and a 40% reduction in design-to-code handoff time.

upSWOT · Charlotte, USA

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Patented Credit Score Engine & Embedded Banking UX

Designed an embedded fintech platform integrated into major U.S. bank portals. Invented a predictive credit score optimization feature awarded a U.S. Patent.

U.S. PATENT AWARDED FICO SBSS 215

The Impact: Deployed live across top U.S. banking portals, boosting user engagement and embedded financial tool adoption for business clients.

Auther.ai · Kyiv, Ukraine

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Biometric Facial Authentication SaaS

Owned end-to-end product design for AI facial recognition SaaS across POS terminals, ATMs, kiosks, and mobile devices.

98% AUTH SUCCESS < 1.2s LATENCY

The Impact: Designed guided camera positioning feedback loops, reducing scan latency to under 1.2 seconds with a 98% onboarding completion rate.

About Alex Zhovnir

Computer Engineer & Product Design Executive

Graduated with a Specialist degree in Computer Engineering from Igor Sikorsky Kyiv Polytechnic Institute. Over the past 15+ years, I have combined technical engineering rigor with human-centered product discovery. I specialize in building high-performing design teams, tokenized design system pipelines, and AI-accelerated product delivery.

Executive Sales Pitch // Design Team Lead

Scaling Design Organizations, Mentoring Talent & Delivering Business ROI

As a Design Team Lead, I establish transparent governance, career progression frameworks, and cross-functional rituals between design, product management, and engineering teams.

10+ Designers Coached

40% Faster Handoff

+34% Funnel Growth

SaldoApps · Design Governance

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Multi-Product Portfolio Leadership

Built unified design system tokens across Web, iOS, and Android teams. Instituted weekly design crits and 1:1 career tracks.

Executive Sales Pitch // Design Engineer

Bridging Figma Design & Production Code with Automated Token Pipelines

As a Design Engineer, I write production code (React, HTML/CSS/JS, SASS, Web Components, Shaders) and automate token deployment from Tokens Studio to GitHub Actions CI/CD.

3–5x AI Velocity

W3C Token Standard

0 Spec Ambiguity

Tokens Studio · CI/CD

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Automated Design Token Pipeline

Figma -> Tokens Studio -> W3C JSON -> GitHub Actions -> Production React & SASS CSS.

Executive Sales Pitch // Lead Product Designer

End-to-End Product Discovery, JTBD Frameworks & Conversion Optimization

I lead user research, empathy mapping, customer personas, complex SaaS architecture, and conversion rate optimization (CRO) to maximize product-market fit.

1 U.S. Patent

+34% CRO Conversion

JTBD Discovery Sprint

upSWOT · Patented Fintech

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Patented Credit Score Forecasting Engine

Discovered SMB user pain points in credit scoring, designed interactive predictive sliders, awarded U.S. Patent.